Sofie Formica for Mercedes-Benz Brisbane


Mercedes-Benz Brisbane is proud to announce television personality, Sofie Formica, as an official Mercedes-Benz Brisbane Brand Ambassador.
Sofie has forged a successful media career as a television presenter for Seven Network, hosting programs such as The Great South East, Saturday Disney, Tonight Live and Main Event. She has also previously worked in high-profile roles as Spokesperson for RACQ and SunSuper, and acted as Brand Ambassador for Brisbane Racing Carnival.
Sofie is also well-known for her entreprenurial spirit, having co-founded a boutique media and communications firm, Media Potential.
Mercedes-Benz Brisbane Dealer Principal, Shane Parkins, is "thrilled to have her onboard;", saying, "Sofie is a well-recognised and highly respected Queensland media and entrepreunerial personality. She is the perfect fit as our very first female Brand Ambassador".