Workhorse meets lifestyle. Mercedes-Benz X-Class. 

24.07.2017

The 19th of July 2017 saw Mercedes-Benz Australia announce the all new X-Class ute will launch in Australia early 2018.
The Mercedes-Benz X-Class is the first of its kind. It seamlessly unites the typical traits of a ute - the robustness, functionality, strength, and off-road capabilities, with the classic characteristics of a real Mercedes-Benz – design, comfort, driving dynamics, and safety. 
With the changing requirements of the ute market in mind, the X-Class was developed to ensure the lifestyle and work needs met drivers demands. There are three design and equipment variants customers can choose from:
•    The X-Class PURE variant is the ideal ute for rugged, functional use. It fulfils all the demands of a “workhorse”. Simultaneously, embodying the perfect comfort and design customers so desire.
•    The X-Class PROGRESSIVE aimed at people seeking a rugged ute with fresh styling and comfort functions – as a “calling card” for their own business, while also being a comfortable yet prestigious vehicle for private use.
•    The X-Class POWER is the high-end design and equipment line. It targets customers for whom styling, performance and comfort are paramount. Through its design and high standard of equipment it reflects and independent and individualistic lifestyle. The X-Class POWER is a "way of life" vehicle beyond the mainstream ute. It's suitable for urban sprawls as well as sports and leisure activities off the beaten track.
Managing Director of Mercedes-Benz Vans Australia and New Zealand, Diane Tarr, said, “The high level of interest and anticipation in the lead up to revealing the new X-Class has been a reflection of just how ingrained dual cab utes are in both the Australian and New Zealand culture. The fact is we love utes, and we are showing a desire to incorporate this type of vehicle into our lives in more ways than we did in the past. Not just for work, but also increasingly for private use.”